This Holiday Season, Give Your Child the Gift That Keeps Giving: The Power of Social Capital
For too long, social capital literacy—the understanding of connections to key individuals, organizations, and institutions that create opportunities—has been overlooked by systems meant to support families and communities. Schools spend $7 billion annually measuring what students know, but not a dime measuring who they know. Meanwhile, 50% of college graduates are working in jobs that don’t require a degree, with even worse rates for Black graduates.
We can’t afford to wait for these systems to act. Recent attacks on affirmative action and diversity threaten to dismantle pathways to opportunity for millions. The time for change is now.
That’s why I’m inviting YOU to join the free Social Capital Smart Parent Masterclass—a transformative experience designed to help parents, families, and communities unlock the power of social capital for the next generation. Teach your child to be their own affirmative action.
Join our Free Master Class and receive a complimentary Holiday Social Capital Building Activity!
Studies show that most young adults miss out on career opportunities available within their own family and friend circles. This season, help them tap into their social capital and build connections that count. Our master class and holiday activity make it easy to get started.

85% of young adults (ages 14-24) don’t know where their employed uncles and aunts work.

95% can’t tell us what their best friends' parents do for a living.
Benefits of Attending
In this Free Master Class, you and your child will learn:

How to identify valuable connections right within your circle.

Simple steps to start the familial social capital-building process.

Never let the career-boosting power of holiday gatherings go to waste
Kickstart your journey with a Holiday Social Capital Building Activity that you can do together!
Masterclass Leader, Edward DeJesus, CEO of Social Capital Builders
Edward DeJesus, CEO of Social Capital Builders, is a nationally recognized expert in social capital literacy and development. With over 20 years of experience, Edward has helped thousands unlock the power of their connections for lasting career success.